Privacy Policy

Last updated: 13 May 2026

Ruby Alba operates this website and online store, including all related information, content, features, tools, products and services. Our store is powered by Shopify, which helps us provide our products and services to you.

This Privacy Policy explains how Ruby Alba collects, uses, stores and shares your personal information when you visit our website, use our services, place an order, create an account, subscribe to our emails or otherwise contact us.

Please read this Privacy Policy carefully. By using our website or placing an order with us, you acknowledge that you have read and understood how your personal information is collected, used and shared as described in this policy.

For the purposes of applicable data protection laws, Ruby Alba is the data controller of your personal information.

1. Who We Are

This website is operated by Ruby Alba.

Trading name: Ruby Alba
Email: hello@rubyalba.co.uk
Address: 5 South Charlotte Street, Edinburgh, SCT, Eh4 4AN, GB

Ruby Alba is responsible for deciding how and why your personal information is used, except where Shopify or another third party processes your information for their own purposes, as explained in this policy.

2. Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or could reasonably be linked to you.

Depending on how you interact with our website and services, we may collect or process the following types of personal information.

Contact Details

This may include your:

name
email address
phone number
billing address
shipping address

Order and Transaction Information

This may include:

products you view
products you add to your cart
products you add to your wishlist, where available
products you purchase
returns, cancellations or exchanges
order history
transaction details
delivery details

Payment Information

Payment information may include details such as your payment method, payment confirmation and transaction information.

Payments are processed securely by third-party payment providers. Ruby Alba does not directly store your full credit or debit card details.

Account Information

If you create an account, we may collect:

username
password
account preferences
saved addresses
account settings
security-related information

Communications With Us

When you contact us, we may collect the information you choose to provide, including details included in customer support enquiries, emails, forms, reviews, feedback or other communications.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

IP address
browser type and version
device type
network connection information
unique identifiers
pages viewed
how and when you interact with the website
referring website or link
approximate location
cookie and tracking information

3. How We Collect Personal Information

We may collect personal information in the following ways.

Directly From You

For example, when you:

place an order
create an account
contact us
subscribe to our mailing list
complete a form
leave a review
manage a subscription
provide delivery or payment details

Automatically Through Our Website

We may collect information automatically when you visit or use our website, including through cookies and similar technologies.

From Shopify and Service Providers

We may receive information from Shopify and other service providers who help us operate our website, process payments, fulfil orders, provide customer support, analyse performance, prevent fraud or deliver marketing.

From Partners or Third Parties

We may receive information from business, marketing or advertising partners where permitted by law.

4. How We Use Your Personal Information

We use your personal information for the following purposes.

To Provide, Tailor and Improve Our Services

We use your information to operate our store and provide our services, including to:

process payments
fulfil orders
arrange shipping and delivery
manage returns, refunds and cancellations
send order confirmations and delivery updates
manage your customer account
remember your preferences
provide customer support
enable product reviews, where available
improve our website and customer experience
recommend products or create a more personalised shopping experience

To Manage Coffee Subscriptions

If you purchase a Ruby Alba subscription, we use your information to:

set up and manage recurring orders
process recurring payments
deliver your selected coffee at the chosen frequency
manage subscription changes, skips, pauses or cancellations
send subscription-related updates

For Marketing and Advertising

Where permitted by law, we may use your personal information to send marketing communications about Ruby Alba products, offers, launches, subscriptions, brewing inspiration and brand updates.

We may also use your information to show you relevant advertising on our website, on other websites or through third-party platforms.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

For Security and Fraud Prevention

We use personal information to help:

authenticate accounts
provide a secure checkout experience
detect and prevent fraud
investigate suspicious or unlawful activity
protect our website, customers and business
maintain the security of our services

You are responsible for keeping your account login details safe. We recommend that you do not share your username, password or other access details with anyone else.

To Communicate With You

We use your personal information to respond to enquiries, provide support, manage our relationship with you and send service-related messages, such as order updates or account notifications.

For Legal and Business Reasons

We may use personal information to:

comply with applicable laws and regulations
respond to valid legal requests
maintain tax, accounting and business records
enforce our terms, policies and agreements
investigate or defend legal claims
protect our rights, property, customers and services

5. How We Share Personal Information

We may share your personal information with third parties where necessary to operate our business, provide our services, comply with legal obligations or protect our rights.

This may include sharing information with:

Shopify, which powers our online store
payment processors
delivery and fulfilment partners
IT, hosting and cloud service providers
customer support platforms
data analytics providers
marketing and advertising partners
email and SMS marketing platforms
fraud prevention and security providers
professional advisers, such as accountants, insurers or legal advisers
regulators, law enforcement or government authorities, where required by law

We may also share personal information:

when you request or consent to us doing so
when needed to deliver products to you
when using social media widgets, login integrations or similar tools
with companies within our corporate group, where applicable
in connection with a business transaction, such as a merger, sale, restructuring or insolvency process

We do not sell your personal information in the ordinary meaning of the word.

6. Our Relationship With Shopify

Ruby Alba is powered by Shopify. Shopify provides the ecommerce platform that allows us to sell our products and services to you.

When you use our website or place an order, your personal information may be transmitted to and processed by Shopify and its service providers. This may include processing in countries outside the UK or the country where you live.

Shopify may also process personal information about your interaction with our store, with Shopify and with other merchants to provide, protect, improve and personalise its services.

In some circumstances, Shopify may be responsible for its own processing of your personal information. To learn more about how Shopify uses personal information, you can visit Shopify’s Consumer Privacy Policy at:

https://privacy.shopify.com/en

Depending on where you live, you may also be able to exercise certain privacy rights directly through Shopify’s Privacy Portal.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the store, improve performance, understand customer behaviour, personalise your experience and support marketing activity.

Cookies may be used for:

essential website functionality
checkout and basket features
account login
remembering preferences
analytics and performance measurement
fraud prevention and security
advertising and retargeting

Some cookies are necessary for the website to function. Others, such as analytics or advertising cookies, may require your consent depending on applicable law.

You can manage cookies through your browser settings and, where available, through our cookie banner or preference tools.

8. Marketing Communications

If you sign up to receive marketing from Ruby Alba, we may contact you by email, SMS or other available channels with updates about our coffees, products, subscriptions, offers and brand news.

You can opt out of promotional emails at any time by clicking the unsubscribe link in our emails.

Even if you opt out of marketing, we may still send non-promotional messages, such as order confirmations, delivery updates, account notices or customer service responses.

9. Third-Party Websites and Links

Our website may contain links to third-party websites, apps, platforms or services.

If you follow a link to a third-party website, you should review that website’s own privacy policy and terms. We are not responsible for the privacy, security, accuracy or content of websites or platforms that we do not control.

Information you share on public or semi-public platforms, including social media, may be visible to other users of those platforms.

10. Children’s Privacy

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at hello@rubyalba.co.uk and we will take appropriate steps to delete it.

As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms may be defined under applicable law.

11. Security of Your Information

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure checkout technology, access controls, trusted service providers, fraud prevention tools and account security processes.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee perfect security, and you should avoid sending sensitive or confidential information to us through unsecure channels.

12. How Long We Keep Your Information

We keep personal information for as long as necessary to provide our services, maintain your account, fulfil orders, comply with legal obligations, resolve disputes, enforce agreements and protect our rights.

How long we keep information depends on the type of data and the reason we collected it.

For example:

order and transaction records may be kept for tax, accounting and legal purposes
account information may be kept while your account remains active
customer service messages may be kept to manage enquiries and business records
marketing information may be kept until you unsubscribe or withdraw consent
technical and analytics data may be kept in line with the settings of the relevant service provider

We may keep certain information for longer where required by law or where necessary to establish, exercise or defend legal claims.

13. International Transfers

We may transfer, store or process your personal information outside the country where you live, including where Shopify, our service providers or partners operate internationally.

If we transfer personal information outside the UK or European Economic Area, we will rely on recognised transfer mechanisms where required, such as adequacy decisions, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement or other appropriate safeguards.

14. Your Rights and Choices

Depending on where you live, you may have rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Your rights may include:

the right to access the personal information we hold about you
the right to request correction of inaccurate personal information
the right to request deletion of your personal information
the right to receive a copy of your personal information
the right to request that we transfer your information to another party
the right to object to certain types of processing
the right to ask us to restrict certain processing
the right to withdraw consent, where we rely on consent
the right to complain to a data protection authority

If you withdraw consent, this will not affect any processing carried out before your withdrawal.

You may exercise your rights by contacting us at:

hello@rubyalba.co.uk

We may need to verify your identity before responding to your request.

We will not discriminate against you for exercising your privacy rights.

15. Authorised Agents

Where permitted by law, you may appoint an authorised agent to make a privacy request on your behalf.

Before responding to a request from an authorised agent, we may require proof that the agent is authorised to act for you. We may also ask you to verify your identity directly with us.